Al-Hilal puts Messi shirt in club shop to taunt Ronaldo

Saudi Arabia has a vibrant football culture.

Like the EPL, there is a fierce rivalry between major football clubs in the desert kingdom.

Al-Nassr made global headlines recently after signing Ronaldo for nearly 200 million Euros annually.

This seems to have stung their main rival, Al-Hilal.

To counter Ronaldo’s signing, Al-Hilal, has put Lionel Messi’s shirts in their official club shop.

The move appears to be a dig at Ronaldo’s transfer to the Saudi Arabian club.

In this way, Al-Hilal is trying to to steal attention away from its city rivals.

The gesture has gone viral in a big way and looks like a classic case of ambush marketing.

Meanwhile, Lionel Messi has yet to return to Paris Saint-Germain (PSG) training after Argentina’s World Cup victory in 2022.

Al-Nassr and Al-Hilal meet each other in the Riyadh derby, and now Ronaldo will be participating in the league after joining Al Nassr.

Ronaldo’s deal with Al-Nassr has made him the highest-paid player in sports history.


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