FILMY
For first time in 5 years, BTS falls by a rank in brand reputation
Seventeen, the latest emerging music brand in K-Pop, has replaced BTS for the first rank in music branding. For the first time in the last 5 years, BTS has fallen in the rankings, which is a huge feat, considering how BTS has been dominant in music branding in the last 4-5 years. Their most famous single, ‘Dynamite’ was a phenomenon when it was released a few years back.
In the monthly brand reputation ranking survey taken out by the Korea Brand Reputation Research Institute, BTS was in the number one spot for over 67 months. For the first time in more than 5 years, SEVENTEEN has managed to dethrone BTS. Many are wondering if SEVENTEEN are the new brand in the making in K-Pop and are worrying about the music band BTS.
BTS consisting of artists like Jimin, Jin, J-Hope, Suga, RM, Jungkook, and V, have managed to be at the top of the monthly rankings for about 5 and a half years. But SEVENTEEN has seen a huge surge in popularity as they have sold a lot of albums in the last few months. However, the rankings have seen another surprising entry which has made things worse for BTS.
Fall of BTS in the making?
Along with SEVENTEEN, another music brand named NCT has raised above the rank, which now ranks at 2nd in the brand survey. BTS is currently ranked third in the branding. It has made the fans wonder if BTS is facing a huge decline in the brand rankings. Other K-pop brands are emerging at the top and BTS might be worried about their audience and the hold they had on them.
To follow BTS in the branding for the month of December 2023 are the music brands like RIIZE, ZEROBASEONE, THE BOYZ, Stray Kids, EXO, SHINee, ASTRO, ATEEZ, Super Junior, TVXQ, BTOB, and BOYNEXTDOOR. From January to November 2023, the Pledis Entertainment boy band had sold over 10 million copies of albums. Since December 2023, there has been a reported decline in 47% of the brand points of BTS.
FILMY
WATCH: Anant Ambani tries to lift Salman Khan during Akon’s performance, asks Shera’s help
Anant Ambani tried to lift Salman Khan during the second day of his wedding celebration. The first day went with a bang, owing to several artists who performed in the pre-wedding festivities. The second day was even more fun with several celebrities taking part and blending into the themes of the Ambanis. During the event, their singing and dancing performances have now gone viral on various social media platforms.
Akon sang ‘Chammak Chalo’, a song from the movie, ‘Ra One’, which saw Shah Rukh Khan in the lead role. As Akon was singing, Salman came to the stage and started to dance to Dandiya. Anant saw the star dancing and tried to lift him. As Anant could not lift the Superstar, he called Shera’s bodyguard Salman and asked to help him lift the ‘Tiger’ superstar.
Watch the video which has gone viral here –
Salman getting dulha treatment
byu/Icy-One-5297 inBollyBlindsNGossip
The video was found on Reddit which has been shared by a lot of users on different platforms. The fans have claimed it to be a wholesome moment, which has added to the incredible wedding celebration. In the last couple of days, the event has witnessed some of the biggest celebrities in India from sports, movies, and other fields.
Reunion of Khan trio
As Akon sang the song, Shah Rukh, Suhana Khan, Radhika Merchant, and Salman danced together. Akon took to his Instagram handle and expressed the happiness of performing in the event. “Best pre-wedding party of the year. Got to bring my whole Indian family on stage to perform my biggest record in India. @iamsrk, @beingsalmankhan, @sukhbir_singer, and the bride and groom Anant and Radhika Merchant. Unforgettable evening,” wrote Akon on his social media handle.
On the 2nd day of the event, the stage witnessed the reunion of the Khan trio – Salman Khan, Aamir Khan, and Shah Rukh Khan. For the first time in years, the trio came together. They danced to the songs like ‘Naatu Nattu’ from RRR, ‘Chaiyya chaiyya’ from ‘Dil Se’, ‘Jeene Ke Hain Chaar Din’ from ‘Mujhse Shaadi Karogi’ and ‘Masti Ki Pathshala’ from Rang De Basanti respectively.
Entertainment
Nita Ambani acknowledges Radhika Merchant as ‘Ambani beti’ during her speech at pre-wedding celebration
The youngest son of Mukesh Ambani and Nita Ambani, Anant Ambani, is set to get married this July with Radhika Merchant. Prior to that, both families are going all out in the pre-wedding celebrations.
Apart from looking absolutely fabulous, the family also shared their thought and values. As Nita took the stage giving a heartfelt speech dedicated to Radhika Merchant and Anant, she addressed her soon-to-be daughter-in-law.
She said that just her first meeting with Radhika she knew she was the one for Anant as the perfect lifetime companion. Not only that, she also found another daughter sharing a similar love for dance and, her son Ananat.
Further welcoming Radhika into the family, she said, “Radhika, we welcome you with open arms as an Ambani beti. You are not just Anant’s partner, but a cherished daughter, sister, maasi, kaaki, and the light of all our lives”.
Watch the video here:
People also witnessed the love between Radhika and Nita after they both hugged each other on the stage. This gave everyone a glimpse of how close they are to each other.
Nita praises her son
Nita also praised her son Anant for his kind heart and sweet nature. She further lauded his work on setting up the Vantara animal rescue and rehabilitation centre. “His gentle demeanour hides his strong, iron will. His grand passions are backed by his endless patience and hard work,” she added.
The Vantara animal rescue and rehabilitation centre was completely designed by Anant as he went to great lengths to make it a success. She also says that his sole focus is currently in Jamnagar. It was also the first word he learnt while growing up, even before Mumma or Papu.
Anant also delivered a delivered heartfelt speech to his parents. He thanked his parents for never leaving his side and always being there for tough times. His father Mukesh Ambani was also spotted turning emotional.
Entertainment
Bollywood titans Aamir, Salman, and Shah Rukh fumble at ‘Naatu Naatu’ dance step, forced to recreate their iconic steps
The pre-wedding celebration for Anant Ambani-Radhika Merchant is catching the eyes of more and more people every day. Day one saw Rihanna perform some of her best hits of all time, leaving everyone spellbound.
This time around the three Khans of Bollywood, Shah Rukh Khan, Salman Khan and Aamir Khan are making headlines. A viral video is now making rounds on the Internet with three giving a surprise performance to the guests.
The energy they brought with them set the stage on fire with their energy, while seeming to have a great time dancing and vibing in front of everyone.
It certainly is a rare sight to see these three dancing together, a feat not many have been able to achieve. At one point, Salman did his iconic towel step from ‘Jeene Ke Hai 4 Din’ with Shah Rukh and Aamir following suit.
Once in a lifetime moment!! #SalmanKhan #ShahRukhKhan #AamirKhan dancing on Naatu Naatu with Their Iconic Dance Steps at Anant Ambani's Wedding !! #AnantRadhikapic.twitter.com/LjTqBvRipx
— MASS (@Freak4Salman) March 3, 2024
Shah Rukh also stole everyone’s heart with his iconic pose, while Aamir also performed on ‘Ati Kya Khandala’. Other performances were also from some of the most popular movies like ‘Rang De Basanti’ and ‘Ready’.
Following that, all three danced on the ‘Nacho Nacho’ from SS Rajamouli’s ‘RRR’ recreating the iconic move together.
Reception from fans
Many fans were charmed after watching the viral video of watching three most popular actors on the same stage. Some even went on to thank the Ambanis for making it possible. However, some fans were quick to scrutinize the stars, saying all they cared about was money and were not happy.
With all the celebrities visiting, the three-day celebration was bound to be a super hit. The second day was definitely won by the Big 3 of Bollywood. However, there is still one more celebration day to go, and fans are wondering what the Ambanis have in store.
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