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‘Share market main list kara do IPL ko…’ – Fans react as IPL witnesses 80 percent growth in its brand value
The brand value of the Indian Premier League (IPL) has seen a jump this year compared to 2022. Last year, it was valued at 14,688 crores INR. This time around, it is valued at 26,438 crores INR. The study has been done by the Global investment bank Houlihan Lokey, Inc. The results were issued on Monday, July 10. The company advises corporations regarding financial reporting, tax, and strategic planning initiatives.
They also consult on purchase price allocation (valuation of all acquired assets and liabilities), equity valuations for stock, and tax entity valuation for restructuring. Meanwhile, the massive surge in IPL’s brand value was due to the TV and online streaming rights than went for more than 40000 crores INR combined
“Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA,” says Harsh Talikoti, Senior Vice President, Corporate Valuation Advisory Services at Houlihan Lokey, in the report.
The report also mentioned the growth of digital platforms making an impact in favor of sports consumption. Notably, after the tournament experienced viewership decline on digital platform last year, the Jio Cinema decided to make viewership free for the fans.
“Besides the exponential growth in brand and business enterprise valuation of the IPL and the franchisees, it is interesting to note the prominent shift towards acceptance of digital platforms for sports consumption. Viacom18’s strategic push towards promoting digital viewership in India has undeniably reignited the much-needed excitement surrounding the IPL.
The television viewership numbers were also encouraging: Houlihan Lokey
“This shift is evident in the remarkable viewership numbers witnessed during the current season on Viacom18’s OTT platform, JioCinema. However, Disney Star’s television viewing numbers were also very encouraging this year, achieving record levels,” added Talikoti
This is how Twitter reacted
Rcbians are unreal
— ꜱᴘɪᴅᴇʏシ︎ (@AnushSpidey1) July 12, 2023
Without Pakistan players IPL is growing 🔥
— 𝐂𝐫𝐢𝐭𝐢𝐜 𝐑𝐚𝐣𝐚 (@kirikraja) July 12, 2023
https://twitter.com/SACHINP66986272/status/1679005799769677831?s=20
That’s all bcoz of the marketing efforts and the increasing passion for the game
— Nitin jain(Sachinsuperfan) (@NitinSachinist) July 12, 2023
Share market main list kara do IPL ko… 🔥
— Sunny 😎 (@being_sunny1) July 12, 2023
The reason pic.twitter.com/1S7rZut1TD
— MSD._.GOD𓃵 (@KunalBishwal18) July 12, 2023
Dhoni and csk winning means instant profit 😎🔥
— Jayprakash MSDian™ 🥳🦁 (@ms_dhoni_077) July 12, 2023
Bigger than icc aIready
— Rahul Patil (@BottomHandSix) July 12, 2023
Thala impact pic.twitter.com/Hhsr5u4dxt
— shivani 🌻 (@shivaniiTheBoss) July 12, 2023
IPL has got bigger and interesting due to auction. If other leagues was to change their gear and want growth they should also move to auction strategy. It is a like of star players. But no league can come closer to IPL. But IPL matches should not exceed more
— Sports syncs (@moiz_sports) July 12, 2023
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Smriti Mandhana and Ellyse Perry star in RCB women’s comeback win against UP Warriorz in WPL 2024
RCB women overcame UP Warriorz by 23 runs to clinch their third win of the season. The home side outperformed Warriorz in all the facets of the game and emerged victorious. A collective team effort, particularly with the bat, helped RCB women to beat Warriorz for the second time in the season. They now have three wins in their five matches in the WPL 2024.
Alyssa Healy won the toss and opted to field first. Given how things have panned out in the league so far, it needed a great batting performance from RCB to challenge the chasing side. The home side did exactly that. They were full of intent which was lacking in the last few games. Right from the start, S Meghana and Smriti Mandhana smashed the bowlers.
It was the night of the RCB skipper. The Southpaw scored 80(50) in her stay. S Meghana perished after a valuable 28(21). Ellyse Perry batted well and registered her first fifty of the WPL 2024. She was aided well towards the end by Richa Ghosh whose 21(10) propelled RCB to a score of 198 on the board. It was the highest team total in the WPL 2024.
Alyssa Healy’s efforts go in vain
Chasing the daunting total, UP Warriorz were off to a flier. The opening duo of Healy and Kiran Navgire gave a fiery start to the visiting side. When the two were batting in the PP overs, it seemed like the Warriorz could pull off an insane chase. However, Sophie Devine brought RCB back into the game with crucial wickets. At Bengaluru, the home crowd was literally behind the RCB women.
It helped the home side to stay calm and do their job with ease. Sophie Molineux and Asha Sobhana were the pick of the bowlers, who claimed 2/29 each in their spell of four overs. While Healy scored a fifty and Deepti tried her best in the death overs, ten daunting targets could not be chased down. Despite the early hiccups, RCB managed to restrict UP Warriorz to a score of 175 and won by 23 runs.
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WATCH: Ellyse Perry in disbelief as her six breaks car’s window
Ellyse Perry smashed a six in the match against UP Warriorz in the WPL 2024. It was an interesting six as the ball travelled towards the boundary ropes and fell exactly on the window of the car. As a result, the glass of the window was broken. The car is set to be provided as a reward for the player of the tournament.
It was the over of Deepti Sharma towards the last few moments of RCB’s innings. Before Perry struck, the home side was in a great position in the match, thanks to a great start provided by Smriti Mandhana. The star batter scored 80 (50) and shined in front of the home crowd. Her form helped RCB to have a good momentum towards the death overs.
Watch the viral video here –
ELLYSE PERRY HAS BROKE THE GLASS OF THE CAR…!!! 🤯
– The reaction of Perry was priceless!! pic.twitter.com/zaxiQLLN1r
— Mufaddal Vohra (@mufaddal_vohra) March 4, 2024
Perry, who was struggling till that point, opened up and smashed the bowlers for fun. She went hard against the spinners like Rajeshwari Gayakwad and Deepti Sharma who were asked to bowl at the death. The right-handed batter smashed back-to-back sixes in the over of Sharma. One of those travelled towards the mid-wicket region where the car was stationed. The video of her shot has gone viral on X.
RCB teammates laugh, Ellyse Perry in disbelief
As the ball fell on the car and damaged the window, the fans erupted. There was no end to the joy of the fans who started chanting “Perry.. Perry..” and lit the atmosphere of the stadium. However, Perry was in disbelief. As she saw the impact of the ball damaging the car’s window, the Australian batter could not believe her eyes and thought about what she had just done.
On the other hand, the RCB teammates of Perry were in awe of the shot. They looked at the replays and appreciated the shot of Perry. At the same time, players like Sophie Molineux and Sophie Devine had a laugh about the car’s window getting damaged. Ellyse scored a fifty and helped her team score 198 runs with her batting in front of the home crowd.
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Praveen Kumar addresses Ishan Kishan and Shreyas Iyer’s negligence of taking part in Ranji Trophy
Praveen Kumar has given his opinion on the preferences of Ishan Kishan and Shreyas Iyer in recent times. The duo did not take part in the Ranji Trophy matches for their respective teams despite being fit. It did not go well with the Indian Cricket Board which landed the duo without a ventral contract which was announced a few days back.
Praveen Kumar has reacted to the issue recently. The former India pacer claimed that he has been of an opinion on the issue for a long time. Praveen felt that one should definitely earn money but not at the cost of neglecting to play for domestic and national teams. The right-arm pacer felt that players today are having a certain mentality which is not good.
The former pacer claimed that the players have a mindset that they can rest for a month before taking part in the IPL, thereby bypassing playing for their national team or the domestic teams. Praveen felt that the players could not resist letting go of money which they could earn by taking part in the IPL and other T20 leagues (For foreign players).
‘Ye mentally hota hai, ki mai itne paise kaise chodun’ – Praveen Kumar
“This thing is now firmly in the mind of players. Mai ek mahine pehle rest kar lunga, fir IPL khel lunga. Ye mentally hota hai, ki mai itne paise kaise chodun,” said Praveen in the interview. He claimed that youngsters these days are spoilt and are behind money. The former RCB pacer felt that it is not fair on the part of the young players to neglect the country over the IPL.
Kumar felt that a player needs to maintain a balance between playing for the IPL team and for the country. He felt that money is an important factor, but not at the cost of playing for the national team. “But this is not fair at all. A player needs to balance things. Money is important, but this (giving franchise cricket the priority) is wrong,” said the former Indian bowler in the interview.
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