Kunal Kamra’s critique of quick commerce platforms has shed light on the challenges faced by gig workers in India’s booming delivery industry. Following his 2024 spat with Ola CEO Bhavish Aggarwal, Kamra began 2025 by questioning the ethics of platforms like Blinkit, Swiggy Instamart, and Zepto.

These platforms, popular for delivering groceries in minutes, have transformed urban convenience. Yet, Kamra’s New Year’s Eve tweets exposed how they exploit workers with meager pay and grueling hours.

The debate started when Blinkit CEO Albinder Dhindsa tweeted about record-breaking orders on New Year’s Eve, highlighting the delivery of 1.2 lakh condom packs and 45,000 water bottles. Kamra responded, asking, “Can you also enlighten us with data on the average wages you paid your ‘Delivery Partners’ in 2024?”

The “Delivery Partner” Controversy
Kamra’s choice of words highlighted a deeper issue: gig workers are classified as partners rather than employees. This designation lets companies sidestep providing fair salaries, medical insurance, and job security.

In a follow-up post, Kamra accused platform owners of exploiting gig workers under the guise of entrepreneurial freedom. “They are landlords without owning land,” he tweeted, pointing out how workers are trapped in low-pay cycles.

A Call for Accountability
Kamra called quick commerce CEOs “thugs,” accusing them of profiting from exploitation without facing regulations. He predicted that stricter laws would eventually hold these companies accountable.

Public Support for Kamra’s Critique
Kamra’s posts garnered over 1.9 lakh views and widespread agreement on social media. Many echoed his concerns about the treatment of gig workers.

“10-minute delivery isn’t innovation; it’s exploitation,” one user commented, criticizing the strain placed on delivery workers. Others shared alarming statistics, such as reports that over 50% of gig workers earn below minimum wage after expenses.

Kamra’s critique underscores the urgent need to balance consumer convenience with ethical labor practices. While quick commerce reshapes urban life, its human cost demands greater scrutiny and reform.