WATCH: Dunki director Rajkumar Hirani lauds Shah Rukh Khan’s business mind, says ‘he didn’t expected huge numbers on BO’

Amid the ongoing craze for Shah Rukh Khan’s Dunki, director Rajkumar Hirani shared his thoughts on the movie’s success. He also praised the business acumen of Shah Rukh Khan, highlighting how the superstar used to calm him down.

In an exclusive interview with a media platform, Hirani expressed that the initial days after a film’s release can be quite overwhelming, describing them as ‘numbing.’ He emphasised that true reactions and audience feedback become clearer after the first week. Reflecting on Dunki’s reception, he noted that the first-day audience is unique, but as time passes, more families are coming to watch the film.

Hirani also mentioned receiving numerous messages and feeling a surge of love for the movie. Some viewers even remarked on the emotional impact. “The first few days, you don’t know where it is going because you don’t get real reactions in those days. There is the first-day audience, which is something else. Then there are expectations. Now it’s kind of settling down, and I see more families coming. I am getting a lot more messages. There is a lot of love for the film. Some are saying it’s different and ‘you made us cry more’ this time,” says the filmmaker.

‘It was very brave to pick a film like…’ Hirani lauds Shah Rukh Khan

What pleased Hirani the most was the recognition of Dunki as a ‘clutter-breaker.’ In a year dominated by action films, Dunki stands out as the only non-action movie with the potential to cross the remarkable milestone of Rs 400 crore in earnings. Moreover, Hirani commended Shah Rukh Khan’s business mind, indirectly attributing part of Dunki’s success to the actor’s strategic decisions.

Watch Rajkumar Hirani’s comments:

He said, “Maybe I am naive, so I don’t read trends, so I never thought of it,” before adding, “Definitely, for Shah Rukh, it was very brave to pick a film like this where he is completely stripped off his hero image and be a simple person who doesn’t even know English.”

As Dunki continues its successful run at the box office, it showcases not only the creative brilliance of Rajkumar Hirani but also the shrewd business sense of Shah Rukh Khan, creating a winning combination that resonates with audiences.