‘I think it’s interesting to observe how…’ – Janhvi Kapoor takes dig at Bollywood over accusation of ‘Marketing & PR’ driven

On 21 July 2023, Varun Dhawan and Janhvi Kapoor’s starrer ‘Bawaal’ movie got released on the OTT platform. However, the film is getting some positive reviews so far and both the stars have been praised for their acting. But, recently, in a conversation with Pinkvilla, Kapoor took a dig at Bollywood.

She accused the industry of being ‘Marketing and PR’ driven and also claimed that she has lacked PR majorly. Kapoor said: “I’ve been told there’s a major lack of PR on my part. But, you know, I have noticed in these past five years, so many people after a film releases the conversations always along the lines of ‘there’s no such thing as a bad film, it’s only bad marketing.’” 

“I think that there’s an intrinsic fear when you are in an industry” – Janhvi Kapoor

“‘Arre aise promote karna chahiye tha’ (You must have promoted your film this way).” Then, her co-star, Dhawan interrupted and said: “Who told you this?” However, in reply, she didn’t reveal the name and simply said, “I can’t.” Then the actress said: “I think that there’s an intrinsic fear when you are in an industry or in an environment where everyone kind of has, you know those speaker phones and sab chilla rahe hain yeh karo woh karo (everybody is shouting to do this and do that), and you are scared that if I’m the only quite one, would anyone even notice.“

Meanwhile, she also claimed that a lot of courage is required to stick to anyone’s work in the industry. “But I think it takes a lot of courage to stick to your guns and be like nahin kaam kaafi hai (my work is enough). I think that takes a lot and it’s very daunting. And most times we can’t follow through with it and I know that I have wavered. I think it’s interesting to observe how the conversation is always marketing and PR driven and not so much that think about your films choices or may be this or may be that as oppose to ‘Aree thoda zyada naach leti toh shayad achha kar leti.’,” Janhvi Kapoor concluded.