Rihanna will perform the coveted Super Bowl half-time show in February 2023
The singer shared a picture of an NFL-branded football on her Instagram. The post came amid reports that Rihanna was “in talks” to headline the next Halftime Show.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” said Jay-Z in a statement; the hip hop artist’s entertainment agency, Roc Nation, is an executive producer of the half-time show. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
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“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career,” Seth Dudowsky, NFL’s head of music, said in a statement. “We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic Halftime Show performance.”
The Apple Music Super Bowl Halftime Show will be telecast and produced by DPS. Roc Nation and Jesse Collins serve as executive producers and Hamish Hamilton serves as director
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation, and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
Rihanna declined the offer in 2019 to show solidarity with Colin Kaepernick
Rihanna along with many artists voiced support for Kaepernick, the former San Francisco 49ers quarterback who protested police brutality against Black people and minorities by kneeling during the national anthem in 2016.
“I couldn’t dare do that. For what?” Rihanna told Vogue in 2019. “Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There are things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way,” she said of the league.
Past Super Bowl Halftime Show performances include the Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and more.
Apple Music will be offering sneak peeks of its Halftime ideas via its social handle on TikTok, Instagram, and Twitter.